Gabrielle Spång

Digital Marketing Expert • Repatriation Specialist • Wellness Coach • Future Neuro Coach

Helping people and businesses navigate transitions with 20+ years of marketing expertise, personal repatriation experience, and a passion for understanding the psychology of change. Currently pursuing a BA degree in Sports Science & Neuroscience while offering freelance digital marketing services, wellness coaching through Trimster, and hosting events & workshops.

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About Me

From London to Sweden: A Journey of Expertise and Passion

After 20+ years in London building a successful marketing and e-commerce career, I made the life-changing decision to return to Sweden with my family three years ago. I ran Scandi Mini for over 10 years, mastering trend-spotting and brand building in the competitive London market.

Now I'm channeling this expertise into helping others navigate transitions while offering freelance digital marketing services. Currently pursuing a BA in Sports Science & Neuroscience, I'm passionate about understanding the psychology of change and motivation.

I collaborate with Trimster on wellness coaching, host events around Swedish culture and life transitions, and am co-founding ScandiBound to help others with their relocation journeys to Sweden.

Freelance Digital Marketing Services

Leveraging 20+ years of marketing expertise to help businesses grow their digital presence and connect authentically with their audiences.

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WordPress Website Building

Professional websites that showcase your brand and drive business results.

Custom WordPress development
E-commerce integration
SEO optimization
Mobile-responsive design

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Digital Marketing Strategy

Comprehensive marketing strategies tailored to your business goals and target audience.

Market research & competitor analysis
Brand positioning & messaging
Multi-channel marketing plans
Performance tracking & optimization

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Content Creation

Engaging content that tells your brand story and connects with your audience.

Blog posts & articles
Social media content
Website copy & product descriptions
Brand storytelling & messaging

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Email Marketing

Strategic email campaigns that nurture leads and drive conversions.

Email strategy & automation
Newsletter design & content
Lead nurturing sequences
Performance analysis & optimization

Current Ventures & Projects

Launching Autumn 2025

ScandiBound

A comprehensive relocation service helping both returning Swedes and incoming expats navigate their move to Sweden. Co-founded with Ipsilango, combining our shared experience of international living and Swedish repatriation.

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Active - 33K Followers

@scandiminis

My Instagram platform showcasing authentic Swedish life, trends, and culture. With 33,000 followers, I share insights about living in Sweden, fashion trends, and the reality of repatriation.

Follow on Instagram →

Active Collaboration

Trimster Wellness

Working with Trimster to help people achieve their health and wellness goals. Combining my understanding of motivation and behavior change with practical lifestyle guidance and marketing expertise.

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Available Now

Events & Workshops

Hosting events and workshops around Swedish culture, repatriation experiences, life transitions, and digital marketing. Creating spaces for community building, learning, and shared experiences.

Book an Event →

Launching 2027

Neuro Coaching Practice

Upon completing my Sports Science & Neuroscience degree, I plan to launch a specialized coaching practice focusing on life transitions, motivation, and working with young people navigating change.

Stay Updated →

Portfolio

Scandi Mini Legacy

My successful e-commerce business that ran for 10+ years, specializing in Scandinavian lifestyle products, trend-spotting, and building authentic brand connections in the London market.

Read My Story →

Let's Connect

Whether you're interested in digital marketing services, collaboration, coaching, events, or just want to chat about Swedish life

📧 Email Me

gabrielle@scandimini.com

I typically respond within 24 hours

📱 Instagram

@scandiminis

33K followers • Swedish life & culture

💼 LinkedIn

Gabrielle Spång

Professional networking & collaboration

🇸🇪 ScandiBound

Coming August 2025

Swedish relocation services